10 Best-Selling Products of 2022 and Why They Will Be Popular in 2023

2022 was an exciting year for our team at The Varsity Shop. We once again welcomed new students and visitors from around the world, sharing our college clothing expertise with those starting new schooling years and tourists eager to pick up merchandise from one of the world’s most famous universities.

Our Oxford University clothing and other college wear have long been popular, and our team worked hard to ensure that we had the best selection of Oxford apparel for everyone.

Looking back on our sales data from 2022, we’ve identified 10 of the most popular Oxford University clothing items and as we anticipate the trends for 2023, these are the products that you can expect to see all over campus this year:

£6.99 T-Shirts

Our simple yet stylish t-shirts, in 4 different designs, were our most popular item in 2022 and have been a popular item for many years prior. Affordable, stylish and available in a variety of colours and sizes, they’re perfect for every wardrobe.

College Crew Neck

These classic crew necks are customisable to cater to students or fans of 39 different colleges. These college crew necks are perfect for everyday wear wherever you go or whichever college you want to represent.

College Caps

Our college baseball caps come in navy blue and can be customised with the crest of your favourite college. Perfect for standing out during sports events or just wearing around campus, these caps are sure to be one of the most popular items again in 2023.

College Pin Badges

Representing your college never goes out of style. Our pin badges are great for showing off your college pride without breaking the bank. Our range covers 39 different colleges, so no one misses out on flashing their college pride.

College Cufflinks

These classic cufflinks are the perfect accessory for any college student. Available for 39 different colleges, with either a chain or bar design, you can be sure that these will make an impression wherever you go.

College Wall Plaques

Commemorate your college experience with a memento that will last a lifetime. Our wall plaques feature the crest of your college, with 39 to choose from, so you can find one to fit your wall forever.

College Ties

A staple of any college wardrobe, these ties and bows come in a range of college colours and designs, including crested and striped designs, in either silk or polyester, suitable for any budget.

College Hoodies

College hoodies are a must-have for any student and one of the most popular items for tourists wanting college merchandise. Available in 39 different colleges and designs, these hoodies feature the college crest on the front and come in a variety of sizes.

Oxford College Scarves

The perfect winter accessory, our Oxford University official and licensed Oxford collection of scarves are sure to be popular again in 2023. These scarves are available in classic or pom pom style and feature the Oxford crest and colours.

Oxford University crew neck

Our Oxford University crew neck sweatshirt is a classic design that’s always popular. It comes in charcoal, grey, maroon and navy and features the iconic Oxford crest on the front. With a range of sizes to choose from, these are essential for students and tourists this year.


There truly is something for everyone in our range of Oxford University and other college clothing. Visit us in person or check out our website to browse the range and pick up 2023’s hottest wardrobe item.